Articles
BLUETOOTH PROXIMITY MARKETING OFFERS AN INNOVATIVE WAY TO PROMOTE BUSINESS
Mobile technologies are changing the advertising world by making it a lot easier for business owners to get their promotional message heard and get the exposure that was once reserved only by the companies with big advertising budgets. So how can you get that kind of exposure? The answer is simple, use Bluetooth Proximity Marketing to put your advertising message in the hands of hundreds of mobile phone owners daily...
3 MISTAKES IN PLANNING BLUETOOTH MARKETING CAMPAIGN
Bluetooth marketing is becoming a vehicle of free marketing communication, letting businesses put their promotional messages directly into the hands of consumers. Some companies have already succeeded in establishing a new channel of communication with clients and know how to use it effectively. But in many other companies, marketing departments do not have any idea how to organize a Bluetooth proximity campaign well, so that it achieves its marketing goals without overspending. An Internet search on Bluetooth marketing is not likely to return enough information on this topic. As a result, markom specialists opt to plan their campaigns using the familiar promotional strategies from the “bricks-and-mortar” world which often fail such campaigns. When a Bluetooth marketing campaign fails, the cause may be one of the three most common mistakes.
WCL SDK ADDS WIIMOTE SUPPORT TO APPLICATIONS AND GAMES
Modern technologies are changing our computational habits like never before. Take controllers for example. It used to be that people could interact with an application by pressing buttons on a keyboard, mouse, or gamepad. Nowadays we have a new exciting controller called Wii Remote that delivers a more engaging and realistic way for end users to control an application, or play a game. And it’s predicted that Wii gadgets will continue to be one of the hottest things in the nearest future. So, no wonder that more and more developers are getting interested in this wonderful technology and looking for a way to add WiiMote support to their applications.